Data quality issues have existed since the time businesses started using data to drive business initiatives. ‘Data Observability’ as a category is gaining a lot of attention and is maturing pretty fast. To understand the evolution and the current rise of ‘data observability’ we have Salma Bakouk with us, who with her team is building a tool that can help both data engineers and data consumers navigate data reliability and data quality issues.
Salma Bakouk is the CEO and co-founder of Sifflet Data, a full-stack data observability platform. Before starting Sifflet, Salma was an executive director at Goldman Sachs, where she led various data initiatives and led the company towards being data driven. While working at Goldman Sachs, Salma encountered various data quality issues, which eventually led her to starting Sifflet Data. Salma holds an engineering degree in applied mathematics and statistics, and she describes herself as a mathematician by design, a data nerd, and a recovered investment banker.