Yeah, it's a good question. I think on the one hand, like I'm quite excited about this shift in real time and I definitely think it's happening and there, the certain pockets where very clearly happening, like in a lot of, consumer-centric companies where you have high leads, that transactional data, you have a lot of data coming in.
There's a desire on the consumer end to have these updates or be, have their kind, these applications reacted in real time what's going on. And that improve the user experience different ways, depending on the setting, Netflix is a classic example of this where they've done a lot real time, Uber has a lot done, Lyft has done a lot of real things in real time to improve the user experience.
So I think the case in more, consumer-centric companies has already been made. Yes, they are ready and they want this stuff. On the more B2B side, I think the, the market is definitely still evolving or emerging, for various reasons like B2B use cases aren't as real time as consumer use cases tend to be, but they are becoming more real time.
So for example, in certain areas like financial technology there's almost every, trading technology, tech firm, which every, all these like crypto exchanges and whatnot, they all use streaming. All of them. They all use real time infrastructure because they want these real time updates in terms of what's happening in their market to be broadcast to their respective communities.
And so that's one area that's been going quite rapidly, but I think the rest of the enterprise is coming along as well. Part of the reason that it has been tougher to date is that the tooling, I think, has lagged the interest in this kind of capabilities. And frankly, the skillset is still, there's very few people who really get this stuff.
And if you're like a typical organization who doesn't necessarily have access to this skillset, it can be quite daunting to say oh, we're gonna spend up a real time, ML system or something. It's you can barely find. Just generic data scientists, let alone someone who can do this stuff in like an online, real time in context.
So, there's still a talent problem and there's still a tooling problem, but the desire to do it, I think it's there. I think people wanna do this stuff. If they could only be enabled.