Compare - Snowplow VS Segment

Here’s the difference between Snowplow and Segment. The comparison is based on pricing, deployment, business model, and other important factors.

About Snowplow

Snowplow is a provider of digital analytics for multiple platforms. It identifies users and tracks the way they engage with websites, applications, or IoT. It stores user's behavioral data in a scalable event data warehouse which can be plugged in with any analysis tool to crunch that data including big data toolsets, traditional BI tools, statistical and graphical tools. It enables to join web analytics and other snowplow event data with third-party data sources such as marketing data sets, customer data sets. The clients of the company include weebly, THE ICONIC, Unsplash, etc.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Comparison Table

Overview
CategoriesEvent TrackingCustomer Data Platform(CDP), Event Tracking
StageLate StageLate Stage
Target SegmentMid size, EnterpriseEnterprise, Mid size
DeploymentOpen sourceSaaSOn Prem
Business ModelOpen SourceCommercial
PricingFreemiumFreemium, Contact Sales
LocationLondon, EnglandSan Francisco, US
Companies using it
HomeToGo logoDialogue logoOneFootball logoGameChanger logo
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
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