Compare - Segment VS Variance

Here’s the difference between Segment and Variance. The comparison is based on pricing, deployment, business model, and other important factors.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

About Variance

Variance is a platform that manages customer data for companies focused on growth. With Variance, you can convert more trials and crush expansion goals.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP), Event TrackingPLG CRM, Operational Analytics
StageLate StageEarly Stage
Target SegmentEnterprise, Mid sizeMid size
DeploymentSaaSOn PremSaaS
Business ModelCommercialCommercial
PricingFreemium, Contact SalesContact Sales
LocationSan Francisco, USOakly, US
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
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