Compare - Segment VS Tealium

Here’s the difference between Segment and Tealium. The comparison is based on pricing, deployment, business model, and other important factors.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

About Tealium

Tealium provides enterprise tag management and digital data distribution and helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies and is also a recent winner of the 2013 Red Herring Global 100 Award. The company says its organic sales grew 138% last year.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP), Event TrackingCustomer Data Platform(CDP)
StageLate StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DeploymentSaaSOn PremSaaS
Business ModelCommercialCommercial
PricingFreemium, Contact SalesContact Sales
LocationSan Francisco, USSan Diego, US
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logo
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