Here’s the difference between Segment and Tealium. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Tealium provides enterprise tag management and digital data distribution and helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies and is also a recent winner of the 2013 Red Herring Global 100 Award. The company says its organic sales grew 138% last year.
|Categories||Customer Data Platform(CDP), Event Tracking||Customer Data Platform(CDP)|
|Stage||Late Stage||Late Stage|
|Target Segment||Enterprise, Mid size||Enterprise, Mid size|
|Pricing||Freemium, Contact Sales||Contact Sales|
|Location||San Francisco, US||San Diego, US|
|Companies using it|