Compare - Segment VS Power BI

Here’s the difference between Segment and Power BI. The comparison is based on pricing, deployment, business model, and other important factors.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

About Power BI

Microsoft Power BI is a business intelligence platform that provides non-technical business users with tools for aggregating, analyzing, visualizing, and sharing data. Power BI's user interface is fairly intuitive for users familiar with Excel and its deep integration with other Microsoft products makes it a very versatile self-service tool that requires little upfront training. Microsoft Power BI is used to find insights within an organization's data. Power BI can help connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP), Event TrackingBusiness Intelligence (BI)
StageLate StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DeploymentSaaSOn PremSaaSOn Prem
Business ModelCommercialCommercial
PricingFreemium, Contact SalesFreemium, Contact Sales
LocationSan Francisco, USRedmond, US
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
Springworks Therapeutics logoThrift Books logoCoginiti logoManyPets logoDataddo logoCHONGTECHNOLOGIES logoJMAN Group logosub-zero group, inc. logoFragment Studio logoBitmetric logo
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