Compare - Segment VS mparticle

Here’s the difference between Segment and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

About mparticle

mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data. 

Comparision Table

Overview
CategoriesCustomer Data Platform(CDP), Event TrackingCustomer Data Platform(CDP)
StageLate StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DevelopmentSaaSOn PremSaaS
Business ModelCommercialCommercial
PricingFreemium, Contact SalesContact Sales
LocationSan Francisco, USNew York, US
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logo
Airbnb logoUproad logo
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