Here’s the difference between Segment and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
|Categories||Customer Data Platform(CDP), Event Tracking||Customer Data Platform(CDP)|
|Stage||Late Stage||Late Stage|
|Target Segment||Enterprise, Mid size||Enterprise, Mid size|
|Pricing||Freemium, Contact Sales||Contact Sales|
|Location||San Francisco, US||New York, US|
|Companies using it|