Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Segment is a customer data platform (CDP) that helps companies harness first-party customer data.

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. 

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.

Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and incorporated in Singapore as a private limited company.

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies—use our software to accept payments and manage their businesses online.

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England.

PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods such as checks and money orders

Zoom Cloud Meetings is a proprietary video teleconferencing software program developed by Zoom Video Communications.

Uber Technologies, Inc., commonly known as Uber, is an American technology company. Its services include ride-hailing, food delivery, package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental.

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Slack is a proprietary business communication platform developed by American software company Slack Technologies and owned by Salesforce from 2021. Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. 

Zomato is an Indian multinational restaurant aggregator and food delivery company founded by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar in 2008

Swiggy is India's largest online food ordering and delivery platform, founded in July 2014. Swiggy is based in Bangalore, India, and as of March 2019, was operating in 100 Indian cities. In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores

Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is the world's largest music streaming service provider

Betterment is an online investment company that offers investing and retirement solutions for their current clients and clients-to-be.


Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. In April 2012, Meta acquired the service for approximately US$1 billion in cash and stock

Culture Amp is the leading employee experience platform helping companies take action to improve employee engagement, retention, and performance. Culture Amp is a Culture First certified B Corporation used by 4,000+ customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Bon Secours Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York City.

Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. They are transparent about their ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms they use. Our products are simple, effective, and backed by science. Their mission is to empower people to feel their best by turning healthy habits into a ritual. The have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists that are on a mission to reinvent an entire industry. 

Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering.


Proposal software that gives you control & insight into the most important stage of your sales process: the close.

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.



Ebury is a financial services company, specialising in international cash management solutions including cross-border payments, FX risk management, and business lending. 

Vacasa is North America’s leading vacation rental management platform. They opened their doors in 2009 with a vision to drive unbeatable revenue for their homeowners and unforgettable experiences for their guests. Today, they provide full-service care for more than 30,000 vacation homes in some of the most desirable vacation destinations across the United States, Canada, Mexico, Costa Rica, and Belize.


Hotjar equips product teams with Product Experience Insights, showing them how users behave and what they feel strongly about, so those teams can deliver real value. Discover product opportunities, consolidate qual and quant, and communicate user needs. 

Veronica Beard is an apparel & fashion company that provides women's sportswear and shoes.

Gopuff is the go-to solution for immediate everyday needs. Gopuff delivers thousands of everyday essentials, such as cleaning and home products, over-the-counter medications, baby products, food, drinks and in some markets, alcohol and fresh prepared food, in just minutes from our local micro-fulfillment centers.

K Health is a digital healthcare company on a mission to use the power of shared medical knowledge to get everyone access to better, more affordable healthcare—whenever, wherever they need it, 24/7, right from your phone. Their platform consolidates the knowledge of thousands of doctors and billions of clinical data insights to get people trusted information and treatment. They also offer, through affiliated professional entities, the option to chat with a clinician without insurance for less than a copay. 

The end-to-end video engagement platform enabling organizations to create meetings and webinars at scale.

Chime was created with the mission to make financial peace of mind a reality for millions of Americans. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value.

Provider of customer experience management tools. The platform offers a data onboarding platform for marketing teams and customers for data wrangling. It works by automating importing and exporting data, differentiating product features, and improve customer experiences.

Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Envoy’s workplace platform has redefined how offices welcome visitors, keep employees safe, book desks and conference rooms, and manage deliveries in over 14,000 locations around the globe while building products for a new era of workplace experience.

&facts provides brands with consumer insights powered by billions of global consumers that help launch the right products at the right time. The ‘always-on’ platform constantly evaluates the business and market to feed intelligent insights and recommendations. 

Azimo is an online money transfer company that provides a fast, secure, and low-cost alternative to legacy high street remittance services.

Mighty Digital is a growth engineering agency that empowers data-informed growth for digital products. We help clients leverage data to acquire, activate, and retain more customers.

Make customers more successful with your product or service with interactive guides that can be embedded anywhere.

Airtasker is an online and mobile marketplace that connects people and businesses with local community members.

Incident response for your whole organisation. Trusted by companies like Loom, Linear, Gocardless, Render and many others.

The Data Activation Platform for B2B marketing and revenue teams. Define your Ideal Customer Profile, discover prospects across your target market, and build customized buyer journeys for every segment you serve.

Contentful helps digital teams assemble content and deliver experiences, faster. Open and flexible content platform adapts to how digital builders work to meet business goals through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across devices and channels, so they can worry less about content maintenance and more about their customers.

Wellness platform that helps individuals and companies improve their well-being and performance through sustainable, science-backed solutions.

Self-employed entrepreneurs from over 100 industries rely on sevdesk for their invoicing & accounting.

justos builds insurance products that are fairer, smarter, and more human. we offer our customers products that reward safe behavior, are easy to understand, and that get paid out faster when things don't go according to plan. we are using data science, design, and brand to disrupt a multi-billion dollar insurance industry, similar to what has been happening in retail banking over the last 10 years. ultimately, we are building a safe and fairer world. 

building the data layer for your business. 

we deliver actionable customer insights in weeks not months. make critical business decisions faster and with more confidence with a managed data layer from atadataco.


Open-source data integration for the modern data stack

online whiteboard and collaboration software

TrovaTrip makes it possible for topic experts, creatives, and entrepreneurs to host trips around the globe with their communities. Travel and learn from yogis, photographers, bloggers, outdoor enthusiasts and more.

Loop is the exchange-first returns platform for scaling Shopify brands.

trackingplan automatically documents and monitors all the marketing data you are collecting.

BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. It is a Platform as a Service that supports querying using ANSI SQL. It also has built-in machine learning capabilities. BigQuery was announced in May 2010 and made generally available in November 2011.

Serverless, highly scalable, and cost-effective multicloud data warehouse designed for business agility.

Mejuri is a direct-to-consumer fine jewelry brand that introduces handcrafted, everyday jewelry without the traditional retail markups. The company is powered by a fast supply chain that allows it to introduce new editions on a weekly basis. Mejuri works directly with expert manufacturers and sells directly to consumers cutting out middlemen costs and passing on the savings to the customers.

Bed Bath & Beyond Inc. is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings. Bed Bath & Beyond’s culture is customer-centric. Their commitment to customer service is supported by significant investments made to strengthen our company’s foundation for future growth. Their brands include: • Harmon Face Values • buybuy BABY • Decorist.com

Monzo is a digital-only bank platform and marketplace that allows customers to access a range of products and services.


Flex is a simple app that’s changing the way the world pays and collects rent. Their technology makes the 1st of the month easy for renters and properties. They believe you should be able to choose when you pay your bills. The flexibility of buy-now-pay-later has forever changed the way the world makes purchases. They believe the same flexibility should be available for one of life’s #1 expenses: rent.

1mg is an online platform that provides medical diagnostics, consultation, lab tests, and general healthcare.

Pachyderm is the data layer that powers your machine learning lifecycle

The Striim platform is an end-to-end streaming data integration and operational intelligence solution enabling continuous query/processing and streaming analytics. With Striim, you can get to know your data – and sort out what’s important – the instant it’s born. Striim specializes in integration from a wide variety of data sources – transaction/change data, events, log files, application and IoT sensor data – and real-time correlation across multiple streams.

Masterplan.com makes corporate learning easier, more engaging, and more effective than ever before. Traditional offline training becomes digital in the blink of an eye: simply upload your own content or select from the best Masterplan courses and measure success. With Masterplan, every team member can shape the future.

Egnyte transforms businesses through smarter content allowing organizations to connect, protect, and unlock value from all their content. It's content governance platform delivers smart content collaboration and governance in the cloud or on-premises to thousands of businesses around the world even the most regulated industries

The healthiest, most effective and innovative natural cosmetics for your skin and hair, creating a unique experience for you and our planet.


Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

Babylon aims to provide accessible, affordable healthcare by combining AI with doctors.


Getsales is a digital marketing agency that offers SEO, google ads, link building and online campaign services.

ruebill is a leading personal finance app that analyzes members' spending habits, identifies inefficiencies, and offers immediate methods to improve their financial health. It enables people to optimize their spending, manage subscriptions, lower their bills, and automatically set aside money to reach their savings goals. 

Construct Connect provides of cloud-based data, collaboration, and workflow automation solutions.

X-Team has provided the world's leading brands with high-performing, on-demand teams of developers. X-team has build a world where developers can have access to an environment of growth and incredible opportunities regardless of where they live.


Helpscout offers a helpdesk and customer interaction solution using email and live chat solutions. It enables users to manage E-Mail customer support services through a ticketing system for small and medium businesses. It also provides analytics solutions to improve business decisions and can be integrated with various applications using API's. Clients include KissMetrics, Buffer, GrubHub, Angellist and Timbuk. It offers a subscription-based pricing model. 

Dotz Inc. is a robust technology company with extensive consumer knowledge, which brings together technology, data, loyalty, marketplace and techfin in its business model, being the pioneer company in the loyalty market in Brazil through the Dotz program.

Montreal Analytics helps companies build top-tier analytics platforms using the latest tech available.

Beamery is a talent acquisition, engagement, and retention platform that manages sourcing, hiring, and retaining of people.

EZ Texting is a SaaS company that delivers the fastest, easiest, and most reliable way to connect. It has served over 165,000 customers and is one of the top SMS platforms for business users, setting the standard for business texting. Its messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences.

Feeld is a dating platform for open-minded couples and singles. We believe nothing is more unpredictable or less binary than human desire. Open to all genders and sexual identities, Feeld is dedicated to creating an inclusive space where everyone can be honest with themselves while being responsible towards others.

We're a leading tech company that operates subscription-based consumer products in the self-help and wellness market.

ThreeFlow is the first Benefits Placement System, a new category of enterprise software that allows brokers and carriers to manage the entire placement process in one shared system. It makes it easier for carriers to win business and brokers to empower employers with the details they need to make better benefits decisions.

Deepnote is a notebook that brings teams together to explore, analyze and present data from start to finish

RealSelf is the leading resource for people to learn and share experiences about cosmetic procedures and connect with doctors. Millions of people from around the world visit RealSelf to browse patient reviews, before and after photos, and medical experts' answers to discover which treatments and doctors live up to their promise of being "Worth It".

Heap’s mission is to power business decisions with truth. It empower companies to focus on what matters—discovering insights and taking action—not building pipelines or tagging. 

Collectors Universe, Inc. is the leading provider of value-added services to the collectible’s markets. We authenticate and grade collectible coins, trading cards, video games, event tickets, autographs, and memorabilia through our subsidiaries, which include Professional Sports Authenticators (PSA), Professional Coin Grading Services (PCGS), Certified Coin Exchange (CCE), Wata, Collectors Corner, Set Registry, Collectors.com, and the Long Beach Expo collectibles trade show. Since our founding in 1986, we have graded and authenticated more than 80 million items. We employ over 1,000 people across our Santa Ana, CA headquarters, New Jersey, Seattle, Hong Kong, Paris, Shanghai and Tokyo.

Bolt is a checkout experience platform, designed to give retailers the freedom to focus on their brand while Bolt perfects the purchase.


The internet’s source of freely-usable images

Lotum is a game studio based in Germany. Their games are used by millions of users every day.

ManyPets is a pet insurance company that takes care of your pet’s health 

World's largest Beauty company, inventing the future of Beauty while transforming to #1 BeautyTech company of the future

We help companies generate value and build products with big data and AI. We bring innovation from pioneers of Big Data and AI to other aspiring companies.
To enable them solve data based use cases we build data & ML platforms with them.

No-code data integration platform for business teams.

a quanto ajuda a sua empresa a tomar decisões mais precisas com base nos dados do open finance.


extract, transform & load data from any source. no code required.

by aliens is a mobile game publisher for independent third-party developers based in portugal

blablacar is the world’s leading community-based travel network enabling over 100 million members to share a ride across 22 markets.

CircleUp is on a mission to empower entrepreneurs with the funding and support that they need to thrive. having identified over a hundred successful brands, we use our helio business intelligence platform to increase the speed, quality and objectivity of decision-making in the private company landscape through a unique application of data and machine learning technology.

Aritzia is a design house with an innovative global platform. 

We are creators and purveyors of Everyday Luxury, home to an extensive portfolio of exclusive brands for every function and individual aesthetic. 

We pride ourselves on creating immersive, and highly personalized shopping experiences at aritzia.com and in our 100+ boutiques throughout North America to everyone, everywhere.

hubla is a technology company leading passion economy in brazil. launched in 2020, it allows creators to run their own paid community using a smart and fast management platform. 

live-query analytics & bi made for data in the cloud

osmos is a low-code external data platform that helps companies scale their data ingestion while reducing costs and errors.

BukuWarung is a startup focused on building bookkeeping, digital payments, and e-commerce solutions for MSMEs in Indonesia.

japanese consulting firm for saas and cloud services

apac leading news publisher with the mission to lead the global conversation about china

data science consultancy in south east asia building ai & data platforms to solve high impact problems

Lyska is a professional service provider for Data integration & -management. We're building and running centralized modern data management systems for Commerce SMBs, mostly in the German-speaking area.

JMAN Group is a technology-enabled management consultancy that works across a large number of sectors, with a particular focus on the Private Equity & Investor communities. They engage with many different companies and types of organisations – from big to small, established to start-up, large-cap to high-growth funds. In so doing, JMAN Group focuses on providing simple and actionable solutions, however complex the problem.

quris is an artificial intelligence innovator that is disrupting the drug development process

the fastest and easiest way to make professional-quality videos

decision tree is a global provider of advanced analytics and campaign management solutions. we create value for businesses by transforming raw data into actionable insight.

🧙 A modern replacement for airflow. Open-source data pipeline tool for transforming and integrating data.

Twinco Capital engages with large corporates to offer their suppliers access to affordable funding, from purchase order to final invoice payment. it is a unique model that significantly reduces risk and financing costs. twinco helps build competitive and socially responsible supply chains.

social business distributing solar home systems and other essential products on credit to rural households in africa

Hashboard is a business intelligence (BI) product built for data engineers to do their best work and easily spread the data love to their entire organizations (even non-technical folks!) 

Define metrics on your data warehouse and let your whole team search, explore and find insights that drive your business.

datacoves is an enterprise dataops platform with managed vscode for dbt development and airflow. we enable you to implement data management best practices without compromising data security.

LiTech’s data quality management tool is an easy-to-use, automated, and secure platform for data quality management. it is used as a collaborative platform by data teams for data testing, profiling, and monitoring.

LiTech works closely with its customers to provide the best solution for their data and integrate data validation into internal processes and data pipelines.

the most powerful no-code chatbot builder

early stage deep tech and software infrastructure venture fund

fragment studio is a forward-thinking digital boutique studio headquartered in germany. we operate across various sectors, including automotive, construction, and consumer, with a particular emphasis on the experience and data.

personalized engagement for life sciences

data & analytics is what we do, it is our expertise. our mission is to help our customers derive value from their data & analytics environment. for this we use user-friendly technologies that allow us to tell the story behind the data.

dinmo offers a composable customer data platform (cdp) that connects directly to cloud data warehouses such as snowflake and bigquery. our platform enables marketing teams to independently create and sync audiences with various marketing platforms, including advertising and crm systems. this eliminates the need for technical intervention, allowing for quicker campaign implementation. additionally, dinmo alleviates the need for tech and data teams to build custom api integrations, thereby streamlining the entire data handling process.

Overview	Segment	Google BigQuery
Categories	Customer Data Platform(CDP), Event Tracking	Data Warehouses
Stage	Late Stage	Late Stage
Target Segment	Enterprise, Mid size	Enterprise, Mid size
Deployment	SaaSOn Prem	SaaS
Business Model	Commercial	Commercial
Pricing	Freemium, Contact Sales	Contact Sales
Location	San Francisco, US	US
Companies using it
Contact info

Compare - Segment VS Google BigQuery

About Segment

About Google BigQuery

Comparison Table

Segment

Google BigQuery

Add to compare