Compare - Segment VS Continual

Here’s the difference between Segment and Continual. The comparison is based on pricing, deployment, business model, and other important factors.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

About Continual

Continual is the missing AI layer for the modern data stack. Get continually improving predictions – from customer churn to inventory forecasts – directly in your data warehouse. No complex engineering required.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP), Event TrackingFeature Store
StageLate StageEarly Stage
Target SegmentEnterprise, Mid sizeMid size, Enterprise
DeploymentSaaSOn PremSaaS
Business ModelCommercialCommercial
PricingFreemium, Contact SalesContact Sales
LocationSan Francisco, USSan Francisco, California
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
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