Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Segment is a customer data platform (CDP) that helps companies harness first-party customer data.

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. 

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.

Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and incorporated in Singapore as a private limited company.

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies—use our software to accept payments and manage their businesses online.

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England.

PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods such as checks and money orders

Zoom Cloud Meetings is a proprietary video teleconferencing software program developed by Zoom Video Communications.

Uber Technologies, Inc., commonly known as Uber, is an American technology company. Its services include ride-hailing, food delivery, package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental.

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Slack is a proprietary business communication platform developed by American software company Slack Technologies and owned by Salesforce from 2021. Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. 

Zomato is an Indian multinational restaurant aggregator and food delivery company founded by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar in 2008

Swiggy is India's largest online food ordering and delivery platform, founded in July 2014. Swiggy is based in Bangalore, India, and as of March 2019, was operating in 100 Indian cities. In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores

Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is the world's largest music streaming service provider

Betterment is an online investment company that offers investing and retirement solutions for their current clients and clients-to-be.


Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. In April 2012, Meta acquired the service for approximately US$1 billion in cash and stock

Culture Amp is the leading employee experience platform helping companies take action to improve employee engagement, retention, and performance. Culture Amp is a Culture First certified B Corporation used by 4,000+ customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Bon Secours Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York City.

Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. They are transparent about their ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms they use. Our products are simple, effective, and backed by science. Their mission is to empower people to feel their best by turning healthy habits into a ritual. The have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists that are on a mission to reinvent an entire industry. 

Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering.


Proposal software that gives you control & insight into the most important stage of your sales process: the close.

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.



Ebury is a financial services company, specialising in international cash management solutions including cross-border payments, FX risk management, and business lending. 

Vacasa is North America’s leading vacation rental management platform. They opened their doors in 2009 with a vision to drive unbeatable revenue for their homeowners and unforgettable experiences for their guests. Today, they provide full-service care for more than 30,000 vacation homes in some of the most desirable vacation destinations across the United States, Canada, Mexico, Costa Rica, and Belize.


Hotjar equips product teams with Product Experience Insights, showing them how users behave and what they feel strongly about, so those teams can deliver real value. Discover product opportunities, consolidate qual and quant, and communicate user needs. 

Veronica Beard is an apparel & fashion company that provides women's sportswear and shoes.

Gopuff is the go-to solution for immediate everyday needs. Gopuff delivers thousands of everyday essentials, such as cleaning and home products, over-the-counter medications, baby products, food, drinks and in some markets, alcohol and fresh prepared food, in just minutes from our local micro-fulfillment centers.

K Health is a digital healthcare company on a mission to use the power of shared medical knowledge to get everyone access to better, more affordable healthcare—whenever, wherever they need it, 24/7, right from your phone. Their platform consolidates the knowledge of thousands of doctors and billions of clinical data insights to get people trusted information and treatment. They also offer, through affiliated professional entities, the option to chat with a clinician without insurance for less than a copay. 

The end-to-end video engagement platform enabling organizations to create meetings and webinars at scale.

Chime was created with the mission to make financial peace of mind a reality for millions of Americans. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value.

Provider of customer experience management tools. The platform offers a data onboarding platform for marketing teams and customers for data wrangling. It works by automating importing and exporting data, differentiating product features, and improve customer experiences.

Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Envoy’s workplace platform has redefined how offices welcome visitors, keep employees safe, book desks and conference rooms, and manage deliveries in over 14,000 locations around the globe while building products for a new era of workplace experience.

&facts provides brands with consumer insights powered by billions of global consumers that help launch the right products at the right time. The ‘always-on’ platform constantly evaluates the business and market to feed intelligent insights and recommendations. 

Azimo is an online money transfer company that provides a fast, secure, and low-cost alternative to legacy high street remittance services.

Mighty Digital is a growth engineering agency that empowers data-informed growth for digital products. We help clients leverage data to acquire, activate, and retain more customers.

Make customers more successful with your product or service with interactive guides that can be embedded anywhere.

Airtasker is an online and mobile marketplace that connects people and businesses with local community members.

Incident response for your whole organisation. Trusted by companies like Loom, Linear, Gocardless, Render and many others.

The Data Activation Platform for B2B marketing and revenue teams. Define your Ideal Customer Profile, discover prospects across your target market, and build customized buyer journeys for every segment you serve.

Contentful helps digital teams assemble content and deliver experiences, faster. Open and flexible content platform adapts to how digital builders work to meet business goals through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across devices and channels, so they can worry less about content maintenance and more about their customers.

Wellness platform that helps individuals and companies improve their well-being and performance through sustainable, science-backed solutions.

Self-employed entrepreneurs from over 100 industries rely on sevdesk for their invoicing & accounting.

justos builds insurance products that are fairer, smarter, and more human. we offer our customers products that reward safe behavior, are easy to understand, and that get paid out faster when things don't go according to plan. we are using data science, design, and brand to disrupt a multi-billion dollar insurance industry, similar to what has been happening in retail banking over the last 10 years. ultimately, we are building a safe and fairer world. 

building the data layer for your business. 

we deliver actionable customer insights in weeks not months. make critical business decisions faster and with more confidence with a managed data layer from atadataco.


Open-source data integration for the modern data stack

online whiteboard and collaboration software

TrovaTrip makes it possible for topic experts, creatives, and entrepreneurs to host trips around the globe with their communities. Travel and learn from yogis, photographers, bloggers, outdoor enthusiasts and more.

Loop is the exchange-first returns platform for scaling Shopify brands.

trackingplan automatically documents and monitors all the marketing data you are collecting.

5X is an end to end data platform built on top of the best in class vendors of the modern data stack. 5x lets you work with the best vendors of the modern data stack without worrying about signing different enterprise contracts or stitching them together. Companies using 5x are able to deploy end to end data platforms in minutes not months.

5X is an end to end data platform built on top of the best in class vendors of the modern data stack.

Overview	Segment	5X
Categories	Customer Data Platform(CDP), Event Tracking	Managed Data Stack
Stage	Late Stage	Early Stage
Target Segment	Enterprise, Mid size	Mid Size, Enterprise
Deployment	SaaSOn Prem	SaaS
Business Model	Commercial	Commercial
Pricing	Freemium, Contact Sales	Contact Sales
Location	San Francisco, US	Singapore
Companies using it
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