Here’s the difference between mparticle and Supergrain. The comparison is based on pricing, deployment, business model, and other important factors.
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
Supergrain is a new type of data platform where data analysts can define their metrics centrally and deliver them to decision-makers in the interfaces of their choice. By providing foundational infrastructure and first-class product experiences, Supergrain bridges the gap between data and decision-making.