Compare - mparticle VS Iteratively

Here’s the difference between mparticle and Iteratively. The comparison is based on pricing, deployment, business model, and other important factors.

About mparticle

mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data. 

About Iteratively

Iterative offers cloud-based customer data platforms. The company enables businesses to capture, store and analyze customer data. It works by creating a taxonomy, eliminating data errors, preventing data quality issues, and ensures data privacy issues. Some of the clients include Box, Carta, Octopus and others.

Comparison Table

CategoriesCustomer Data Platform(CDP)Customer Data Platform(CDP)
StageLate StageEarly Stage
Target SegmentEnterprise, Mid sizeMid size, SMBs, Enterprise
Business ModelCommercialCommercial
PricingContact SalesFreemium, Contact Sales
LocationNew York, USSeattle, US
Companies using it
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