Here’s the difference between Looker and Snowplow. The comparison is based on pricing, deployment, business model, and other important factors.
Looker is a data integration and visualization solutions, provider. It offers cloud-based data integration and visualization platform to enterprises. It enables businesses to access data that is connected from multiple different sources. This includes cloud applications such as Salesforce, Zendesk, business planning applications, and web analytics tools. It also provides a custom visualization library and pre-modeled external datasets such as weather and demographics data. It provides solutions to industries including eCommerce, media, healthcare, and gaming among others. Some of its notable clients include Buzzfeed, Intercom, Twilio, and Hubspot, etc.
Snowplow is a provider of digital analytics for multiple platforms. It identifies users and tracks the way they engage with websites, applications, or IoT. It stores user's behavioral data in a scalable event data warehouse which can be plugged in with any analysis tool to crunch that data including big data toolsets, traditional BI tools, statistical and graphical tools. It enables to join web analytics and other snowplow event data with third-party data sources such as marketing data sets, customer data sets. The clients of the company include weebly, THE ICONIC, Unsplash, etc.
|Categories||Business Intelligence (BI)||Event Tracking|
|Stage||Late Stage||Late Stage|
|Target Segment||Enterprise, Mid size||Mid size, Enterprise|
|Deployment||SaaSOn Prem||Open source|
|Business Model||Commercial||Open Source|
|Location||California, US||London, England|
|Companies using it|