Here’s the difference between Hightouch and Segment. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based platform to sync customer data to sales and marketing tools. It allows users to sync customer data from the data warehouse to CRM, marketing, and support tools. Its product Hightouch Connect that syncs custom fields, objects, and lists to the systems. Monetizes through subscription-based pricing plans.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
|Categories||Reverse ETL Tools||Customer Data Platform(CDP), Event Tracking|
|Stage||Early Stage||Late Stage|
|Target Segment||Enterprise, Mid size||Enterprise, Mid size|
|Pricing||Freemium, Contact Sales||Freemium, Contact Sales|
|Location||San Francisco, US||San Francisco, US|
|Companies using it|