Compare - Hightouch VS Segment

Here’s the difference between Hightouch and Segment. The comparison is based on pricing, deployment, business model, and other important factors.

About Hightouch

Cloud-based platform to sync customer data to 100+ sales, support, and marketing tools. It allows users to sync data from a data warehouse to anywhere using a simple visual interface or SQL. The product is free to start with one data source and one destination tool. Hightouch charges for advanced features and additional destinations.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Comparison Table

Overview
CategoriesReverse ETL ToolsCustomer Data Platform(CDP), Event Tracking
StageEarly StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DeploymentSaaSSaaSOn Prem
Business ModelCommercialCommercial
PricingFreemium, Contact SalesFreemium, Contact Sales
LocationSan Francisco, USSan Francisco, US
Companies using it
Headway logoManyPets logoRockset logoswile logoAngellist Talent logoselfr logoLacework logosmartyutil logoAritzia logo
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logo
Contact info
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