Here’s the difference between Hightouch and Segment. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based platform to sync customer data to 100+ sales, support, and marketing tools. It allows users to sync data from a data warehouse to anywhere using a simple visual interface or SQL. The product is free to start with one data source and one destination tool. Hightouch charges for advanced features and additional destinations.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
|Categories||Reverse ETL Tools||Customer Data Platform(CDP), Event Tracking|
|Stage||Early Stage||Late Stage|
|Target Segment||Enterprise, Mid size||Enterprise, Mid size|
|Pricing||Freemium, Contact Sales||Freemium, Contact Sales|
|Location||San Francisco, US||San Francisco, US|
|Companies using it|