Compare - Hightouch VS Segment

Here’s the difference between Hightouch and Segment. The comparison is based on pricing, deployment, business model, and other important factors.

About Hightouch

Cloud-based platform to sync customer data to sales and marketing tools. It allows users to sync customer data from the data warehouse to CRM, marketing, and support tools. Its product Hightouch Connect that syncs custom fields, objects, and lists to the systems. Monetizes through subscription-based pricing plans.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Comparision Table

Overview
CategoriesReverse ETL ToolsCustomer Data Platform(CDP), Event Tracking
StageEarly StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DevelopmentSaaSSaaSOn Prem
Business ModelCommercialCommercial
PricingFreemium, Contact SalesFreemium, Contact Sales
LocationSan Francisco, USSan Francisco, US
Companies using it
Headway logoManyPets logoswile logo
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logo
Contact info
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