Here’s the difference between Hightouch and Alation. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based platform to sync customer data to 100+ sales, support, and marketing tools. It allows users to sync data from a data warehouse to anywhere using a simple visual interface or SQL. The product is free to start with one data source and one destination tool. Hightouch charges for advanced features and additional destinations.
Alation provides a data cataloging platform. It automatically builds a catalog of useful data documentation, covering all of the data sources, and allows users to collaborate and work on the data. It processes enterprise unstructured data by centralizing knowledge into a single place using machine learning and human analysts. The search can be made using keywords in plain English. Enables users to access relevant information (including experts, lineage, keys and indexes, relevant queries) and documentation on all tables, across the organization’s data sources. The clients include PepsiCo, Dow, Fox Networks, BMW and others.
|Categories||Reverse ETL Tools||Data Discovery, Data Cataloging|
|Stage||Early Stage||Late Stage|
|Target Segment||Enterprise, Mid size||Enterprise, Mid size|
|Pricing||Freemium, Contact Sales||Free trial|
|Location||San Francisco, US||California, US|
|Companies using it|