Here’s the difference between BrightFunnel by terminus and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.
Terminus was founded in 2014 out of a need to give B2B marketing and sales teams a better way to go to market. The premise was simple: since only 1% of inbound leads became customers, we set out to build a solution to help marketers find their next best customer and give them everything they needed to create a conversation with them. Since then, we've been working non-stop to build the best possible go-to-market platform for revenue teams, all while continuing to provide stellar customer service and GTM thought leadership.
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
| Overview | ||
|---|---|---|
| Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
| Stage | Mid Stage | Late Stage |
| Target Segment | Mid size, Enterprise | Enterprise, Mid size |
| Deployment | SaaS | SaaS |
| Business Model | Commercial | Commercial |
| Pricing | Contact Sales | Contact Sales |
| Location | Atlanta, Georgia | New York, US |
| Companies using it | ||
| Contact info |