Compare - ActionIQ VS mparticle

Here’s the difference between ActionIQ and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.

About ActionIQ

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset.

About mparticle

mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data. 

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP)Customer Data Platform(CDP)
StageMid StageLate Stage
Target SegmentMid Size, EnterpriseEnterprise, Mid size
DeploymentSaaSSaaS
Business ModelCommercialCommercial
PricingContact SalesContact Sales
LocationNew York, USNew York, US
Companies using it
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