Here’s the difference between ActionIQ and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.
ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset.
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
|Categories||Customer Data Platform(CDP)||Customer Data Platform(CDP)|
|Stage||Mid Stage||Late Stage|
|Target Segment||Mid Size, Enterprise||Enterprise, Mid size|
|Pricing||Contact Sales||Contact Sales|
|Location||New York, US||New York, US|
|Companies using it|