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Mixpanel is a mobile & web analytics platform which allows businesses to study consumer behaviour in real-time by tracking users' actions rather than page views. Mixpanel offers a simple SDK that can be installed on every major platform including mobile. It helps businesses increase conversions by identifying where they lose customers in any process using funnel method. It also offers retention reports that visualize how often the customers return and engage with their application. The company is tracking 17B+ actions for 2200+ companies including customers like Airbnb, Dropbox, Lyft, Tinder and Twitch.tv. Pricing is based on subscription model based on the data points tracked, with 8 pricing plans starting at 0$. Raised Series A from a16z, along with Marc Benioff and David Sacks.