You've got plenty of internal data in your MDS to handle day to day activities but then your users want data about a new domain (weather, retail traffic, stock market data) to help them solve problems - how do you find and source that data?
If you're using @Snowflake, have a look at this: https://www.snowflake.com/marketplace/
There is a young startup that directly respond to this question. It is called Starzdata and it is still i alpha but it sounds very promising ! https://www.starzdata.com/