We're seeing a lot of buzz around MDS in the industry but how would one decide if it's the right thing for them? When would you switch from plain old scripts to move data around to something more sophisticated set of tools like the ones in MDS?
I don't think it's ever too early to get started with a strong data/analytics foundation. Most of these tools in the space have Free/Startup plans and I think it's vital to leverage them early and often. If I had to suggest one tool to get started with, it'd probably be a Customer Data Platform (CDP) because it will empower you to turn on and off other tools in your stack as you grow in/out of them. Plus, the longer you hold off, the more time you'll have to spend upfront implementing tracking for everything valuable in your product suite.