The ability to carry out different processes without any failure or disruptions throughout the business life cycle is Business Reliability. It may not be right to assume that you will not face failure or unexpected situations in your business operations. Why? Because your environment is always changing. Business environment, both internal and external, are not static, they keep on changing. And when such changes occur it is natural that it affects business. Tracking such changes becomes even more difficult when the scale and complexity of business increases. Your business will be considered reliable when your processes are robust enough to automatically detect glitches and take corrective action immediately.
Here are some amazing companies in the Business Reliability/Observability.